How it works

The operating system for distribution.

Nine things have to go right between a message and a measurable outcome: finding the right voices, verifying them, pricing them, briefing them, publishing, measuring and paying. FeedFluence runs all nine in one place.

9

Steps in the distribution chain

4

Steps for organizations

5

Steps for creators

3

Fees, all shown upfront

The distribution chain

Nine places distribution usually breaks.

Most of the cost and risk in creator campaigns sits between the steps. The network closes the gaps.

Discovery

Finding relevant voices takes weeks of manual research.

Search the network by audience, market, platform, language and format.

Verification

Bought followers and inflated engagement.

Audience and engagement verification before anyone is bookable.

Matching

The wrong voice for the audience you need.

Matching on who a partner actually reaches, not on follower count.

Pricing

Arbitrary rates and negotiation in DMs.

Partner-set rates with market context by platform, market and audience.

Briefing

Briefs lost in email, WhatsApp and spreadsheets.

One campaign workspace with messaging, briefs and deadlines.

Production

Inconsistent content quality and endless revision loops.

Deliverable workflow with drafts, revisions and approvals.

Distribution

Publishing is fragmented across platforms and partners.

Coordinated distribution across every partner in the campaign at once.

Measurement

Vanity metrics and screenshot reporting.

Verified delivery, reach, engagement, clicks, leads and conversions.

Payment

Trust gaps, late payment and disputes.

Campaign funds locked before work starts and settled on approval.

For organizations

Four steps from brief to proof.

You stay in control of the message and the budget. The network handles the coordination.

01

Brief the network

Message, audience, markets, objective, budget

  • Say what you need distributed and what outcome counts as success
  • Target by city, country, diaspora market, language and interest
  • Set the budget and the timeline
  • Add brand guidelines, assets and anything partners must not say

02

Get the distribution plan

Which partners, which platforms, what to expect

  • Verified partners matched to the audience you asked for
  • Allocation across platforms and markets, not a flat creator list
  • Partner rates shown upfront with market context
  • Projected reach and engagement, given as ranges with assumptions

03

Fund & distribute

Approve partners, lock funds, publish

  • Approve the partners you want and lock the campaign budget
  • Briefs, drafts, revisions and approvals in one workspace
  • Partners publish on the channels their audiences already use
  • Deadlines and deliverables tracked for every partner

04

Measure the outcome

What was delivered and what it produced

  • Verified delivery per partner, not screenshots
  • Reach, qualified reach, engagement, clicks, leads and conversions
  • Audience breakdown by market, platform and diaspora split
  • Cost per outcome you can take to a board or a client

For creators & partners

Five steps from profile to payout.

Find work that fits, create it once, publish to your own audience and get paid without chasing anyone.

01

Build your profile

Make your reach legible

  • Add your platforms, niche, formats and languages
  • Connect accounts so audience data can be verified
  • Show past work and the audiences you reach
  • Set your rates per platform and format

02

Get matched or browse

Briefs that fit your audience

  • Campaigns matched on the audience you actually reach
  • Diaspora reach counted, not ignored
  • See the message, budget and deliverables before you apply
  • Apply with a short proposal — no long pitch decks

03

Accept a funded brief

Money locked before you start

  • The campaign budget is locked once you are approved
  • Review the full brief and ask questions in-platform
  • Confirm deliverables, deadlines and approval criteria
  • Nothing starts until the terms are clear

04

Create & publish

Distribute on your channels

  • Produce to the brief in your own voice
  • Submit drafts for review where the brief requires it
  • Handle revisions in the same thread
  • Publish to your audience and log delivery

05

Get paid

Full amount credited, one fee at withdrawal

  • On approval the full campaign amount is credited to your earnings
  • No deduction at the approval stage
  • The per-campaign commission is paid by the organization, not you
  • Withdraw to your bank whenever you want — 20% withdrawal fee applies

The stack

Four products. One network underneath.

Each layer uses the same verified partners, the same campaign rails and the same measurement — so what you learn in one carries into the next.

Marketplace

Available now

Discover and verify creators and distribution partners by audience, market, platform and language.

Campaigns

Available now

Briefs, messaging, deliverables, approvals, protected campaign funds and performance reporting in one workspace.

Network

By request

Managed distribution: we plan the allocation, select partners across markets and run the campaign with your team.

Intelligence

In development

Audience, pricing and performance intelligence drawn from the network — who reaches whom, at what cost, with what result.

Where this is going

2026 – 27

Creator marketplace

2027 – 28

Campaign platform

2028 – 29

Distribution network

2029 – 30

Media distribution infrastructure

2030 – 31

Audience & influence intelligence

Transparent pricing

Three fees. No surprises.

One markup when an organization adds funds. One commission per campaign. One fee when a creator withdraws. That's it — and every fee is shown before anything is confirmed.

15%

Wallet funding fee

Paid by organizations when adding funds to their wallet

2.5%

Platform commission

Per campaign, billed to the organization's wallet

20%

Withdrawal fee

The only fee creators pay, and only at payout

For organizations

A markup when you fund your wallet, plus a small commission on each campaign you run.

15% + 2.5%

Wallet funding fee + per-campaign commission

15% wallet funding markup
Charged when you top up. You pay amount × 1.15 and your wallet is credited with the full amount, ready to spend on distribution.
2.5% platform commission per campaign
Debited from your wallet on top of the campaign spend at the time of each transaction. The creator’s gross earning is the full campaign amount — the commission never reduces what they earn.
  • Protected campaign funds on every campaign
  • Unlimited campaigns and partners
  • Full delivery and performance reporting
  • No subscription and no setup fee

Example: to credit ₦100,000 to your wallet you pay ₦115,000 (₦15,000 funding fee). Running a ₦100,000 campaign debits ₦102,500 — ₦100,000 to the creator plus ₦2,500 platform commission.

For creators & partners

Earn the full campaign amount. One fee at withdrawal — nothing else.

20%

Withdrawal fee

Full campaign amount as earnings
When your work is approved, the full campaign amount is credited to your in-platform earnings. Nothing is deducted at that stage.
20% withdrawal fee
Applied each time you move earnings to your bank. You receive the withdrawal amount minus the fee. The 2.5% commission is paid by the organization, not by you.
  • Protected funds on every campaign
  • Full campaign amount credited on approval
  • No application or subscription fees
  • Unlimited campaign applications

Example: on a ₦100,000 campaign your earnings balance grows by the full ₦100,000. Withdrawing it skims 20% (₦20,000), so ₦80,000 reaches your bank.

Where the fees go

Fees keep protected payments running, fund support, pay for secure payment rails, verification and fraud prevention, matching, and the measurement layer that makes distribution provable. Every fee is shown upfront before a transaction is committed.

Questions & answers

Common questions. Clear answers.

How the network works, what it costs and where the limits are.

Still have questions?

Talk to the team

Get started

Ready to put the network to work?

Launch a campaign yourself, or send us the brief and we will plan the distribution with you.